The Kashaf platform traced the emergence and spread of the term “House of Sisters” across social media platforms, a term that surfaced in conjunction with the controversy raised around the case of the young woman Batoul Suleiman Alloush. The digital tracking shows how this term transformed from a fleeting verbal claim into a fully developed narrative being circulated as an established fact, despite the absence of any material evidence or official documents supporting its accuracy.
The Roots of the Term and Its First Appearance
The case began with the publication of a video clip of the mother of the young woman Batoul Alloush, in which she spoke about allegations that her daughter had been abducted. The term “House of Sisters” was mentioned for the first time by the mother during this recording, in which she claimed to have received information indicating the existence of a center under this name that receives girls from various religious and social backgrounds, without providing any basis to prove the truth of these allegations, with the story later transforming from merely a video recording into a wide-ranging digital campaign.
Promotion Platforms and Rights-Advocacy Fronts
The investigation observed the entry of recently created digital accounts into the effort to push the term into prominence and expand it. At the forefront of these fronts is an account bearing the name “The Syrian Mechanism for Investigation,” which was created on April 20, 2026, and began promoting the term by publishing a statement on May 10, 2026. This account presents itself as a rights-advocacy body concerned with investigation, despite its lack of any known official or legal standing. In its statement, the account focused on cases of the disappearance of girls from members of the Alawite community, linking them to allegations of changing religious belief and complete severance from families, claiming the existence of ties between the alleged center and the “Al-Dhahabi” institution, which engages in Islamic proselytizing activity, and demanding that the ministries of Social Affairs and Labor and of the Interior issue an official clarification regarding the nature of the place under supervision.
External Management Networks
The circle promoting the term expanded across other platforms, most notably an account bearing the name “Syria Mirror,” with the digital handle (@MirrorSyrianews). This account was created on May 2, 2026, and identifies itself as an analytical platform providing news and briefings on the Syrian situation. Technical tracking revealed that this account is managed from the Netherlands without any official media standing, and is linked to additional accounts active from the same geographic location, such as the account (@Abdelaly_sy), registered with the designation of journalist since April 2015, which points to the existence of organized coordination beyond the borders to manage and steer this narrative.
Visual Fabrication and Artificial Intelligence Indicators
The promoting accounts attempted to manufacture a kind of credibility by circulating images they claimed documented the actual headquarters of the “House of Sisters” in the Bustan al-Basha area, describing it in their posts as a “factory for brainwashing and manufacturing captive women.” Visual verification and technical examination of these images revealed the presence of structural distortions and illogical details in their features and in the wall writings visible in them, such as a sign reading “House of Brotherhood for Captive Women,” which confirms that they are images entirely generated by artificial intelligence techniques, deliberately used to lend the verbal account misleading visual connotations and credibility.
Geographic Contradiction and the Absence of Evidence
The digital tracking showed a clear conflict in the narratives adopted regarding the geographic location of the alleged center. Some accounts, such as the account of “Ali Abdullah Saeed” on May 11, 2026, published claims that the headquarters is located in the city of Jableh, coinciding with the opening of another branch in Aleppo, while other accounts, including the account of “Leyan Mobark” on May 13, 2026, circulated posts claiming its existence in northern Idlib, before the same account returned in a subsequent edit to clarify that the circulated image in fact belongs to a prison in Idlib Governorate. This significant divergence and geographic contradiction reflects the absence of a unified account or verifiable field facts, with the examination concluding that the term emerged alongside the controversy that was raised and was picked up by recently created accounts with names suggesting credibility, using synthetic images, without the existence of any official evidence supporting these allegations.
